Fridge
Fridge, a San Francisco-based company, provided a platform for creating lightweight, single-serving social networks focused on private conversations and media sharing, before being acquired by Google.
Company Overview
Fridge was a company based in San Francisco, CA, USA, specializing in the consumer social industry. The company aimed to facilitate the creation of lightweight, single-serving social networks. These networks were designed to offer private conversation, media, and event sharing spaces for users. Fridge targeted personal and private relationships, special interest groups, clubs, or temporary networks around events.
Acquisition by Google
Fridge was acquired by Google. Following the acquisition, both the product and the team were integrated into Google+. The objective was to continue creating social group experiences for users across the web. This move aimed to enhance Google+ by incorporating Fridge's specialized tools for private conversations, media sharing, and event coordination.
Product Features
Fridge provided a platform specifically designed for creating lightweight, single-serving social networks. It enabled users to have private conversations, share media, and coordinate events within targeted spaces. The product was particularly suited for personal relationships, special interest groups, clubs, and temporary networks around specific events.
Industry and Market
Fridge operated within the consumer social sub-industry. The company focused on the U.S. market but also considered the broader regions of America and Canada. As a participant in the Y-Combinator S10 batch, Fridge demonstrated its capability and relevance in the competitive social networking industry.