Fullpath
Fullpath specializes in digital marketing and customer data solutions for the automotive industry, offering a comprehensive Customer Data and Experience Platform (CDXP).
Services
Fullpath provides a range of digital marketing and customer data solutions tailored for the automotive industry. Its services include Audience Activation, Digital Advertising, Website Engagement, VINs-Acceleration, and Equity-driven marketing. Fullpath focuses on enhancing dealership capabilities by offering a Customer Data and Experience Platform (CDXP) that consolidates dealership data sources for streamlined operations.
Products
Fullpath offers several key products to support automotive dealerships. The Fullpath Equity feature automatically activates equity data for driving repeat sales, and the VINs-Acceleration feature is designed to drive quality traffic to challenging Vehicle Detail Pages (VDPs). Their Shopper Analysis tool allows for creating, saving, and exporting hyper-targeted lists based on shopper behavior, while the Data Lake feature helps connect, clean, and organize dealership data for insightful analysis. Additionally, the Shopper Quality Score helps dealerships prioritize follow-up actions to expedite sales processes.
Technology Integration
Fullpath supports various technology integrations to enhance dealership operations. It integrates with Google Vehicle Listings Ads (VLA) and numerous automotive technology providers. There is a public API for connecting with different automotive technologies, including CRM systems like DriveCentric, Reynolds & Reynolds, CDK, Elead, Dealersocket, ProMax, and VinSolutions. Fullpath also includes support for Invoca call tracking to capture phone leads within the shopper timeline.
Data Security
Fullpath places a strong emphasis on data security, utilizing top-level encryption technology to ensure compliance with FTC regulations. This is crucial for maintaining the integrity and confidentiality of dealership and customer data.
Resources
Fullpath offers an array of resources to assist dealerships in optimizing their marketing strategies. These resources include whitepapers, blogs, podcasts, webinars, and case studies. The company also provides a Budget Ad Calculator to help dealerships manage and optimize their advertising budgets efficiently.