Fyllo
Fyllo operates in 50 countries, offering advanced audience targeting and contextual advertising solutions across various industries, including auto, pharma, and cannabis.
Services
Fyllo provides a diverse range of services designed to meet the needs of modern advertisers. Their offerings include audience targeting solutions with both pre-built and custom audiences tailored for specific campaign strategies. They provide audience extension services, enabling companies to find more customers similar to their best customers. Fyllo specializes in contextual targeting which delivers privacy-safe targeting without cookies and offers ContextualPLUS targeting that combines the accuracy of custom audiences with the reach of contextual targeting. Other services include brand safety and suitability solutions to align brand values with advertising environments, media strategy and activation services to optimize ad spend, and Hypertail PMP services to reach ideal consumers in long-tail media spaces.
Products
Fyllo offers a variety of products that cater to different aspects of advertising and media strategies. These include interactive screens to create personalized and interactive customer journeys in-store, and programmatic advertising services covering campaign planning, ad creatives, campaign activation, and measurement. Additionally, their Factory platform specializes in onboarding, modeling, and distribution services for various industries such as auto, pharma, and cannabis. Their solutions are designed to enhance privacy-first advertising and ensure that companies can connect effectively with their target audiences while maintaining a hands-on control and media strategy.
Industry Specialization
Fyllo is noted for its specialization in precision targeting across several key industries including auto, pharma, and cannabis. They offer tailored solutions to help businesses in these sectors grow their customer base and revenue. By leveraging privacy-safe targeting methods and customized audience segments, Fyllo provides impactful advertising strategies that align with industry-specific needs and regulatory considerations. Their expertise extends to ensuring that brands can maintain safety and suitability in advertising environments, critical for industries such as pharma or cannabis where regulatory compliance is essential.
Global Reach and Language Capabilities
Operating across 50 countries and delivering semantic targeting in over 30 languages, Fyllo leverages its extensive global reach to support advertisers worldwide. This expansive operational capability allows them to offer highly localized and effective advertising solutions tailored to diverse linguistic and cultural contexts. By combining their sophisticated targeting technologies with on-the-ground insights, they enable brands to engage with audiences in a meaningful way regardless of geographical boundaries. This ensures that campaigns can be both global in scope and locally resonant.
Acquisition of Semasio
In 2022, Fyllo acquired Semasio, a company founded in 2010 in Hamburg, Germany. Semasio specialized in audience targeting and semantic technologies, a strategic fit that enhances Fyllo’s capabilities in these areas. This acquisition represents Fyllo’s commitment to expanding its technological offerings and market position in the global advertising landscape. By integrating Semasio's expertise and solutions, Fyllo aims to provide even more robust and granular targeting options to its clients, reinforcing its status as an innovative player in the ad tech space.