Genuine
Genuine is a full-service digital experience agency that offers a range of services including site building, rebranding, and content creation, focusing on a digital-first approach and accessibility.
Company Overview
Genuine operates as a full-service digital experience agency. The company excels in delivering site building, rebranding, campaigns, content creation, and communications services. It has a newly launched brand identity centered around a digital-first approach and enhanced accessibility. Being part of Jack Morton, the agency benefits from the recognition of Experiential Agency of the Year in the 2023 Adweek Experiential Awards.
Services
Genuine provides a comprehensive range of digital services. These services include site building, rebranding, digital campaigns, content creation, and communications. The agency focuses on creating digital-first solutions and ensuring accessibility in all of its projects. Its aim is to establish genuine connections and deliver authentic outcomes for its clients.
Industry Engagements
Genuine covers a wide array of industries. Its clientele includes sectors like healthcare, technology, professional services, consumer packaged goods (CPG), travel, automotive, and nonprofit. The agency has delivered digital transformation projects for notable brands such as Seqirus, Motional, and UL, showcasing its ability to cater to diverse industry needs.
Strategic Partnerships and Collaborations
Genuine has engaged in significant collaborations that underscore its industry influence. It has partnered with Meta for the annual AI and XR innovation conference, Meta Connect. The agency, along with Jack Morton and Weber Shandwick, has been selected as the global agency of record by Mimecast. These collaborations emphasize its strategic role in prominent digital transformation and experiential marketing ventures.
Industry Events
Genuine is actively involved in industry events that shape the digital landscape. Notably, the agency participated in the Gartner Data and Analytics Summit 2024, highlighting its commitment to staying at the forefront of data and analytics advancements. Such participation reflects Genuine's dedication to continuous learning and influence within the digital experience domain.