Joanna Brine
About Joanna Brine
Joanna Brine serves as the Group Account Director at Genuine in the Greater Boston Area, a position she has held since 2019. With extensive experience in account management and a background in psychology, she has successfully managed integrated brand campaigns for various high-profile clients.
Work at Genuine
Joanna Brine has served as Group Account Director at Genuine since 2019. In this role, she oversees multiple client accounts and leads integrated brand campaigns that span both digital and traditional media. Her responsibilities include managing the daily workflow of concurrent projects, ensuring they are completed on time, within budget, and aligned with strategic goals. Prior to her current position, she worked as Account Director at Genuine from 2014 to 2019, further solidifying her expertise in account management and client relations.
Career Background
Joanna Brine has a diverse career in account management, beginning her professional journey at McCann Erickson as an Assistant Account Executive in 2008. She progressed to Account Executive roles at McCann Erickson and TBWA\Chiat\Day. Joanna then advanced to Senior Account Executive and Account Director positions at The Barbarian Group before joining Genuine. Her experience spans various industries, including consumer packaged goods, B2B technology, financial services, telecom, and entertainment.
Education and Expertise
Joanna Brine studied Psychology at Emory University, where she earned a Bachelor of Arts degree from 2004 to 2008. She also attended St. George's School from 2001 to 2004. Currently, she is studying at Universidad de Salamanca, which adds to her educational background. Joanna possesses expertise in managing integrated brand campaigns and has a strong track record in building executive-level relationships to drive organic business growth.
Professional Skills
Joanna Brine is skilled in managing the daily workflow of multiple projects, ensuring timely completion and adherence to budget and strategy. Her proficiency in handling integrated brand campaigns across various media platforms demonstrates her capability in both digital and traditional marketing. Joanna's experience with high-profile brands has equipped her with the necessary skills to navigate complex client needs effectively.