Sora Choi
About Sora Choi
Sora Choi is a Director of Talent Acquisition with extensive experience in recruitment and talent management, currently working at Jack Morton Worldwide and Genuine. She leads diversity initiatives and focuses on early career talent programming, while also having a personal interest in sustainable fashion and artificial intelligence.
Current Role at Genuine
Sora Choi serves as the Director of Talent Acquisition at Genuine, a position held since 2023. In this role, Choi is responsible for overseeing talent acquisition strategies and initiatives within the organization. Choi leads efforts to enhance diversity, equity, inclusion, and belonging (DEIB) within the workplace, focusing on creating a more inclusive environment. Choi's leadership also extends to early career talent programming and partnerships, emphasizing the importance of nurturing new talent in the industry.
Previous Experience at Jack Morton Worldwide
Before joining Genuine, Sora Choi worked at Jack Morton Worldwide, where she held the position of Senior Talent Acquisition Manager from 2022 to 2023. Prior to that, she served as a Talent Acquisition Manager from 2021 to 2022. During her tenure, Choi contributed to the company's recruitment strategies and processes, enhancing the overall talent acquisition framework.
Career Background in Recruitment
Sora Choi has extensive experience in recruitment, having worked at Cheetah Digital as a Senior Recruiter from 2019 to 2021. Prior to that, she held various roles at Robert Half, including Branch Manager and Division Director from 2014 to 2019. Choi's career in recruitment began at WRAL.com, where she worked as an Ad Operations Specialist from 2012 to 2014. This diverse background has equipped her with a comprehensive understanding of talent acquisition across different sectors.
Education and Academic Background
Sora Choi earned a Bachelor of Arts degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill, completing her studies from 2008 to 2012. This academic background has provided her with strong communication skills and a foundational understanding of media and public relations, which are valuable in her talent acquisition roles.
Personal Interests and Values
Outside of her professional career, Sora Choi has a personal interest in sustainable and vintage fashion, as well as sewing and upcycling. She is also passionate about artificial intelligence (AI). Choi values a balance of collaboration and autonomy in the workplace, which reflects her leadership style and approach to team dynamics. Additionally, she has experience leading employee resource groups (ERG or BRG), further demonstrating her commitment to fostering inclusive work environments.