Golden Entertainment
Golden Entertainment operates eight casino resorts in Nevada and one in Maryland, owns 71 PT's Taverns, and offers the True Rewards loyalty program.
Company History
Golden Entertainment was founded in 2001, originally under the name Southwest Services. The company later rebranded to Golden Gaming before eventually becoming Golden Entertainment. Some notable acquisitions include the Stratosphere Hotel & Casino, Aquarius Casino Resort, and Arizona Charlie's Decatur and Boulder from American Casino & Entertainment Properties in 2017. In recent years, the company has divested certain assets, such as selling the Rocky Gap Casino Resort to Century Casinos & VICI Properties in 2023. Additionally, they sold their third-party distributed gaming operations in Montana to J&J Ventures in 2023, with Nevada operations set to follow in 2024.
Casino Resorts
Golden Entertainment operates eight casino resorts in Nevada, including notable properties like The STRAT. Additionally, they have one casino resort located in Maryland. These resort casinos offer a variety of gaming, dining, entertainment, and accommodations, contributing significantly to the company’s portfolio and revenue streams.
Neighborhood Pubs and Taverns
Golden Entertainment owns and operates 71 neighborhood pubs and taverns known collectively as PT's Taverns. These establishments are known for their accessible and community-friendly environments, offering food, drinks, and entertainment. PT's Taverns contribute to the company's diversified business portfolio and offer customers a more casual gaming and social experience.
Loyalty Program: True Rewards
Golden Entertainment offers a loyalty program called True Rewards, designed to reward customers across all its locations. Members of True Rewards can accumulate points from various engagements within Golden Entertainment’s properties, including casino plays, dining, entertainment, and more. These points can be redeemed for assorted benefits and rewards, fostering customer loyalty and enhancing the overall guest experience.
Acquisition and Divestiture Activities
Golden Entertainment has been involved in significant acquisition and divestiture activities to optimize its business operations. In 2017, the company acquired the Stratosphere Hotel & Casino, Aquarius Casino Resort, and Arizona Charlie's Decatur and Boulder. Recently, in 2023, Golden Entertainment sold Rocky Gap Casino Resort to Century Casinos & VICI Properties. The company also sold its third-party distributed gaming operations in Montana in 2023 and plans to sell Nevada operations to J&J Ventures in 2024.