Goodfood
Goodfood is Canada's leading meal kit service, offering chef-inspired dinners, ready-to-eat meals, and fresh ingredients delivered to your door with a focus on sustainability and local sourcing.
Services
Goodfood provides a variety of meal-related services for Canadian consumers. It specializes in delivering chef-inspired dinners, ready-to-eat meals, and fresh ingredients directly to customers' doors. The company offers over 30 chef-designed recipes each week, catering to diverse dietary preferences such as keto, paleo, and vegan. Customers have the flexibility to skip weeks in advance or cancel their subscriptions anytime. Additionally, the company offers a mobile app available on the Apple App Store and Google Play for easier management of meal plans.
Products
Goodfood's product lineup includes meal kits, ready-to-eat meals, and fresh, sustainably sourced ingredients. The meal kits feature perfectly portioned ingredients designed to reduce food waste. They also offer subscriptions with various plans that come without sign-up or cancellation fees. Apart from these, the company has introduced a variety of sustainable packaging solutions, including plastic-free, water-resistant isothermal box liners. Goodfood ensures all packaging is 100% recyclable or compostable, aiming to minimize environmental impact.
Sustainability Initiatives
Goodfood is committed to sustainability, partnering with Organic Ocean to offer sustainably harvested seafood. The company sources ingredients from Canadian farms whenever possible, supporting local economies and ensuring freshness. Goodfood has launched a fully electric refrigerated vehicle fleet for deliveries, a first for any privately owned company in Canada. Through continuous improvements, they ensure their packaging is either recyclable or compostable. Additionally, the company offsets its carbon emissions by purchasing offsets from Canadian projects.
Collaborations and Partnerships
Goodfood collaborates with various Canadian foodie influencers to deliver plant-based recipes. It also partners with British Columbia’s Organic Ocean to provide sustainably harvested seafood options like wild-caught halibut, black cod, and steelhead trout. Furthermore, Goodfood is actively involved in community support through its partnership with the Breakfast Club of Canada, which helps provide nutritious breakfasts for Canadian children. They also offer employee perks, media sales, and partnership opportunities for other businesses.
Corporate Structure and Locations
Goodfood's administrative offices are located in Montreal, Quebec. The company operates production facilities in Quebec and Alberta, ensuring they are well-positioned to serve their Canadian customer base effectively. They have implemented a Freshness Guarantee, ensuring meals remain fresh up to a week following delivery. Additionally, the company has launched a referral program, allowing customers to earn credits by referring friends, which supports customer growth and retention.