Gravy Analytics
Gravy Analytics, established in 2011, provides enterprise-grade location analytics and Data-as-a-Service solutions, offering insights into human movement and consumer foot traffic trends while ensuring consumer privacy.
Services
Gravy Analytics offers a wide array of services aimed at harnessing the power of location intelligence. These services include PrivacyCheck, which ensures consumer privacy by not using or sharing location data collected at sensitive locations. The company provides enterprise-grade location analytics on-demand and Data-as-a-Service (DaaS) solutions, along with foot traffic data through its Visitations product. Additional services include strategy consultation with location intelligence SMEs and dedicated account managers for each project. Clients also benefit from various resources such as dashboards, case studies, and videos.
Products
Gravy Analytics offers several key products designed to provide insights into human movement and behaviors. Some of its prominent products include PrivacyCheck for data security, the AdmitOne platform that verifies visits and contextualizes them with rich metadata, and advertising audiences based on real-world behavior. The company also provides comprehensive consumer trends reports such as the Q2 2023 Consumer Foot Traffic Trends Report and other white papers. These products enable businesses to make data-driven decisions in various sectors like advertising, financial services, and supply chain risk management.
Sector
Gravy Analytics operates primarily in the location intelligence sector. The company powers solutions across multiple industries, including advertising, market research, financial services, and supply chain risk management. Their offerings are utilized to gain insights into human mobility patterns, which can be crucial for optimizing advertising campaigns, conducting market research, assessing financial risks, and managing supply chain logistics. Gravy Analytics aims to be the largest and most accurate source of usable and trusted human mobility data.
Company History
Gravy Analytics has been in operation since 2011, focusing on leveraging location intelligence to provide actionable data insights. The company has a mission to be the most accurate source of human mobility data and has continually expanded its services and products to meet this goal. Recently, Gravy Analytics and Unacast agreed to merge, aiming to further enhance their capabilities in offering detailed foot traffic data and location analytics. The commitment to consumer privacy is evident in their development of PrivacyCheck and other security-focused solutions.
Company Values and Employee Benefits
Gravy Analytics is committed to core values of collaboration, respect, excellence, expertise, and vision. The company also upholds principles of Diversity, Equity, Inclusion, and Belonging (DEIB). Employees receive a range of benefits, including equity, health insurance, unlimited PTO, parental leave, and various medical healthcare plans. The company offers options to work from home or from their office spaces, underscoring their commitment to work-life balance. Parental leave is provided for new parents to bond with their new addition, reflecting the company's family-friendly policies.