Greenlane
Greenlane, founded in 2005, is a global leader in the development and distribution of premium consumption accessories, packaging, vape solutions, and lifestyle products, serving over 8,000 retail locations and reaching more than 10 million consumers through direct and retail relationships.
History
Greenlane was founded in 2005 and has developed into a global platform for premium consumption accessories and lifestyle products. The company rebranded from Warehouse Goods to Greenlane in 2016. Greenlane expanded into Canada in 2013 and later into Europe with the acquisition of Conscious Wholesale in 2019. Notable milestones include the acquisition of VaporNation.com in 2018 and further expansion through acquisitions of Pollen Gear and Eyce in 2019 and 2021, respectively. Greenlane launched its flagship brand, Higher Standards, in 2017 and has continuously grown its brand portfolio through strategic mergers and partnerships.
Products and Brands
Greenlane operates a diverse portfolio of brands including DaVinci vaporizers, Pollen Gear™, Groove, the K.Haring Glass Collection by Higher Standards, and Marley Natural™. The company's wholesale catalog features over 300 pages of products, with iconic brands like Storz & Bickel, VIBES, PAX, Firefly, AUXO, G Pen, and Dr. Dabber. Greenlane's brand portfolio also includes VIBES™, launched in 2019, and the value-oriented house brand, Groove, introduced in 2022.
Services and E-commerce Platforms
Greenlane provides a comprehensive range of services through its premium consumption accessories, packaging, and vape solutions. The company owns and operates industry-leading direct-to-consumer e-commerce platforms including vapor.com, PuffItUp.com, and VapoShop.com, catering to customers in North America and Europe. The company’s platforms ensure a safe, secure, and informed purchasing experience for consumers.
Global Reach and Distribution
With five global distribution hubs and over 8,000 retail locations including licensed dispensaries and specialty retailers, Greenlane has established a robust distribution network. The company has significant consumer reach, engaging over 10 million individuals through direct and retail relationships. Greenlane has received USPS approval to ship B2B ENDS products and entered agreements with organizations like Universal Distribution and Zhar Capital to extend its footprint in Latin America and Mexico.
Partnerships and Collaborations
Greenlane has formed over 20 strategic partnerships to enhance its product offerings and market reach. Key collaborations include the introduction of the Pax Vaporizer through a distribution agreement with PAX Labs in 2012 and global distribution deals for Marley Natural™ products in 2020. Greenlane partnered with the Last Prisoner Project and the Marijuana Policy Project in 2021 to support cannabis policy reform and social justice initiatives.