GroundTruth
GroundTruth offers a range of targeting products and media channels, utilizing proprietary technology and providing both self-serve and managed services for media campaigns. The company is recognized for its social good initiatives and flexible purchase models, with a presence in multiple locations worldwide.
Services
GroundTruth offers a wide range of services designed to optimize media campaigns. They provide managed services that include campaign management from start to finish, including creative services tailored to brand guidelines. The company also offers programmatic solutions with PMP/DSP for real-time geo-targeting and unique audiences based on past behaviors and visitation. GroundTruth's self-serve platform, Ads Manager, enables users to set up, optimize, and measure their media campaigns with ease.
Products
GroundTruth's product offerings encompass audience targeting, location targeting, and contextual targeting. They provide media channels such as mobile, desktop, CTV/OTT, digital out-of-home, audience-based direct mail, and social. GroundTruth uses proprietary technology called Blueprints to map the physical world virtually, enabling high-accuracy audience building and real-time targeting. Their creative services help in creating ads for all screens based on specific brand guidelines.
Technologies
GroundTruth employs advanced technologies to enhance its service offerings. Their proprietary Blueprints technology maps the real world within a virtual environment with high accuracy and precision, allowing for effective audience targeting and measurement. They provide flexible purchase models, including Cost Per Visit and GROAS, which help measure the impact of campaigns based on foot traffic and additional product sales. GroundTruth also leverages PMP/DSP for real-time geo-targeting capabilities.
GroundTruth Impact
GroundTruth Impact is the company's social good initiative aimed at creating sustainable change within communities. The initiative includes pillars such as Audience Targeting, Give Back, and Tech For All. One notable partnership is with No Kid Hungry, which supports various social good projects. GroundTruth Impact focuses on leveraging the company's technology and resources to benefit societal causes and promote community well-being.
Locations
GroundTruth has a presence in multiple locations including New York City, Atlanta, Bentonville, Sunnyvale, and Gurugram, India. Their geographical diversity helps them cater to a wide range of clients and markets, enhancing their ability to deliver tailored solutions across different regions.