Groundworks Industries
Groundworks Industries, founded in 2014, is a vertically integrated cannabis company operating in California and Oregon, known for its recognized brands and comprehensive support for cannabis businesses.
History of Groundworks Industries
Groundworks Industries was founded in 2014. Since its inception, the company has grown to employ over 350 people. Groundworks Industries operates predominantly in California and Oregon and has established itself as a significant player in these markets due to early market entry and brand awareness.
Groundworks Industries' Vertically Integrated Operations
Groundworks Industries maintains a vertically integrated approach to its business. This includes production, processing, wholesale distribution, and retail. This strategy enables the company to control each step of the supply chain, ensuring quality and compliance at every stage. By managing the entire process from cultivation to consumer, Groundworks Industries can offer a more efficient and high-quality experience.
Recognized Brands Owned by Groundworks Industries
Groundworks Industries owns several trademarked and recognized brands, including Serra, Electric Lettuce, Farma, and Pruf Cultivar. Serra is renowned for its sophisticated shopping experience and high-quality cannabis products. Farma is dedicated to improving lives through cannabis with a focus on wellness, science, and community engagement. Electric Lettuce provides a nostalgic shopping experience with an emphasis on customer loyalty and retention. Pruf Cultivar is devoted to the science and conditions of cannabis cultivation, striving for excellence in every aspect of growth.
Market Presence and Licensing
Groundworks Industries is one of the largest cannabis operators in Oregon and a prominent entrant in California. The company is recognized for its leadership in acquiring licenses within Oregon, which has further cemented its competitive advantage. The company's strategic market entry, combined with its regulatory expertise and technology, has positioned it as a leader in the industry.
Support Services and Retail Experience
Groundworks Industries offers support services to cannabis companies in areas such as compliance, accounting, branding, marketing, and human resources. The company also emphasizes providing high-quality and knowledgeable retail experiences. Its retail brands are known for their unique and customer-centric shopping experiences, contributing to their high consumer retention rates.