Halla
Halla, acquired by Wynshop, is a unique human preference engine designed exclusively for grocery shopping, offering personalized curation through advanced data analytics and natural language processing.
Wynshop Acquires Halla
Wynshop acquired Halla to enhance the digital grocery shopping experience. This acquisition aims to leverage Halla's advanced technology to provide a superior shopping experience by predicting and personalizing the items that consumers prefer.
Halla's Human Preference Engine
Halla is the only human preference engine built exclusively for grocery. Its technology can predict what a shopper will want before they know they want it. This predictive capability enhances the shopping experience by leveraging over 100 billion shopper and product data points.
Patented Digital Solution
Halla's patented digital solution delivers personalized grocery curation. This advanced system outclasses even retail tech giants' abilities, providing custom product recommendations and substitutions. The technology gets smarter with every transaction, enhancing its self-learning capabilities.
Search, Recommend, and Substitute Functionalities
Halla's services include Search, Recommend, and Substitute functionalities. The Search engine uses natural language processing (NLP) to interpret intent, the Recommend feature returns contextually relevant complementary products dynamically, and the Substitute engine identifies the most similar and personally relevant replacement products available in real-time.
Enterprise Integration
Halla's technology is enterprise-ready and can be integrated instantly with existing digital environments. Its API-first approach allows for easy integration into any current system, providing grocers with customized product recommendations and substitutions that increase basket size and sales.