HarrisX
HarrisX is a market research and consulting services company specializing in the telecom, media, and personal technology industries, offering a wide range of research services and consumer insights.
Company Overview
HarrisX is a market research and consulting firm specializing in the telecom, media, and personal technology sectors. The company operates the largest syndicated consumer research trackers in the industry, which were acquired from Nielsen in 2017. HarrisX's research spans across wireless services and devices, OEMs, cable, ISPs, and the evolving sectors of 5G and IoT.
Research Services
HarrisX offers a comprehensive range of research services including Syndicated Research, Custom Research, Overnight & Omnibus Polling, Customer and Retail Experience, Pricing Research, Big Data & Analytics, Audience Segmentation & Microtargeting, and Integrated Campaign Management. Their advanced research and data analytics encompass sophisticated statistical analysis, predictive modeling, and demographic research.
Syndicated Research Surveys
HarrisX runs several key syndicated research surveys. The Mobile Insights Survey is the largest wireless tracker, capturing consumer attitudes and behaviors since 2005. The Total Communications Survey covers consumer attitudes towards TV, internet, landline, and streaming services since 2008. The Connected Life Survey focuses on connected cars, homes, and wearables. The Billing Snapshots Survey collects data on consumer spending habits with wireless carriers.
Custom Research Products
HarrisX provides custom research through products such as HarrisX Overnight Poll, Telecom, Media, Tech Pulse (TMT Pulse), and Pre & Post Product Launch Surveys (P3). The firm also offers Omnibus services allowing clients to customize their queries, and Big Data and Data Science services to help organizations derive and present meaningful insights.
Special Reports and Analysis
HarrisX publishes a variety of special reports. These include the Customer Service & Satisfaction Report, Multicultural Consumer Report, and Prepaid & MVNO Report. Additionally, they offer specialized research, including iPhone sales estimates, respondent-level datasets for analysis, and a Video Streaming Report that gauges the role of streaming in the home ecosystem.
COVID-19 Consumer Pulse Dashboard
Amid the COVID-19 pandemic, HarrisX provided a COVID-19 Daily Consumer Pulse Dashboard offering daily insights into consumer sentiment regarding the challenges posed by the pandemic. This rapid-response tool assisted organizations in understanding shifting consumer attitudes during an unprecedented global event.