Haworth Marketing + Media
Haworth Marketing + Media provides strategic consulting and full funnel media services, specializing in media planning and buying with a next generation perspective. The company is located in Minneapolis, MN, and offers a range of employee benefits and community engagement programs.
Services
Haworth Marketing + Media offers a comprehensive suite of services including strategic consulting and full funnel media services. Their expertise spans Growth Sciences, Data Directed Strategy, Balanced Full Funnel Media Planning, and Enhanced Media Activation. They provide targeted media planning and buying with a forward-thinking approach and a focus on maximizing impact and efficiency. Their service offerings are enhanced through their partnership with WPP, which improves activation through new opportunities, partnerships, technologies, and top-tier rates.
Notable Projects and Campaigns
Haworth Marketing + Media has been involved in several high-impact projects and campaigns. They significantly increased ratings for the 95th Annual Oscars by 12% year-over-year. They also created a custom Roblox experience for DICK'S Sporting Goods, resulting in over 3.6 million game visits and a 12% increase in sales during the back-to-school season. Additionally, they launched the 'Sports Change Lives' campaign for DICK'S Sporting Goods, which boosted brand awareness, perception, and purchase intent. For Crisp & Green, they implemented a hyper-local, data-driven investment strategy leading to record-breaking growth. In the hard seltzer category, they developed an integrated media management strategy that achieved unprecedented sales and ROI.
Location and Office Environment
Haworth Marketing + Media is located at 45 S 7th Street, Suite 2400, Minneapolis, MN 55402. They operate on a hybrid work model and offer a modern office environment that includes wellness rooms, and access to a gym and yoga studio. The company encourages a balance of in-office and remote work to support employee well-being and productivity.
Employee Benefits and Culture
Haworth Marketing + Media is an Employee Stock Ownership Plan (ESOP) company, providing employees with a personal financial stake in the agency's success. The company offers a comprehensive health and welfare benefit plan that includes medical, dental, vision, HSA and FSA, life insurance, and more. They also run a Volunteer Time Off (VTO) program to encourage community involvement and offer a best-in-class training curriculum through 'Haworth U'.
Community Engagement and Initiatives
Haworth Marketing + Media actively engages with the community through initiatives like 'Haworth High,' which aims to involve underrepresented high school students in media careers through in-class curriculum and in-office internships. This initiative underscores their commitment to diversity and education, creating opportunities for young individuals to explore and pursue careers in media.