Health-E Commerce
Health-E Commerce simplifies the health and wellness benefits marketplace, serving over 100 million Americans with a portfolio of four brands: FSA Store, HSA Store, WellDeserved Health, and Caring Mill.
Company Overview
Health-E Commerce aims to simplify the health and wellness benefits marketplace for over 100 million Americans. Known for its portfolio of brands including FSA Store, HSA Store, WellDeserved Health, and Caring Mill, the company provides a platform for consumers to shop for and learn about products and services covered by pre-tax benefits and Medicare Advantage plans. The company launched in 2010 with the creation of FSA Store, the first online marketplace for spending pre-tax health dollars, and has since expanded to offer a robust selection of more than 2,500 eligible products and extensive educational content.
Product Portfolio
Health-E Commerce manages four key brands: FSA Store, HSA Store, WellDeserved Health, and Caring Mill. FSA Store, launched in 2010, is the largest marketplace with over 2,500 eligible products. HSA Store, established in 2015, caters to the 30+ million health savings account users, focusing on long-term health savings. WellDeserved Health, introduced in 2019, is the first direct-to-consumer brand simplifying wellness rewards shopping. Caring Mill, launched in 2017, offers premium healthcare products and donates with every purchase to the Children's Health Fund.
Partnerships and Advocacy
Health-E Commerce has built a unique partner network consisting of 250+ third-party administrators and over 500 direct relationships with health and wellness brands. The company advocates for the inclusion of important new product categories such as OTC medications and feminine care. Through its Tax-Free Better initiative, Health-E Commerce seeks to expand tax-advantaged accounts and unite the tax-free community on issues directly affecting account holders.
Employee Benefits and Culture
Health-E Commerce offers a comprehensive benefits package to full-time employees, which includes gym membership reimbursement, fresh fruit and snacks, athletic activities, yoga and meditation sessions, 401(k) program, telecommuting days, and generous employer contributions to flexible spending and health savings accounts. The company promotes professional growth by funding external education courses and fosters a vibrant company culture through virtual events like happy hours, scavenger hunts, paint parties, bingo, trivia nights, and a charcuterie class.
Educational and Marketing Resources
Health-E Commerce offers extensive educational content to help consumers understand eligible products and services. FSA Store alone provides the most comprehensive eligibility list on the internet. Additionally, the company offers a new marketing channel for qualified vendors, allowing them to present their products and services to consumers via employers or benefit administrators, providing an implied validation and potential increased product adoption.