Martin Caetano
About Martin Caetano
Martin Caetano is the Founder and CEO of VIVA, a lifestyle coaching app, and has over two decades of experience in the startup ecosystem. He has invested in over 40 startups and currently leads Hellotext and Electronic Mobile in Montevideo, Uruguay.
Work at Hellotext
Martin Caetano has served as the Founder and CEO of Hellotext since 2020. Under his leadership, the company has focused on developing innovative communication solutions. His role involves overseeing the strategic direction and operational management of the company, ensuring that it meets the needs of its users in Montevideo, Uruguay.
Work at VIVA
Since 2021, Martin Caetano has been the Founder and CEO of VIVA, a lifestyle coaching app. VIVA utilizes scientific research and modern techniques to assist users in developing sustainable and healthy habits. His leadership aims to enhance user engagement and promote well-being through effective lifestyle changes.
Background in Electronic Mobile
Martin Caetano founded Electronic Mobile in 2004 and has served as its CEO for 20 years. The company operates in Uruguay, focusing on mobile technology solutions. His extensive experience in this sector has contributed to the company's growth and innovation in mobile applications.
Experience in the Startup Ecosystem
With over two decades of experience in the startup ecosystem, Martin Caetano has developed expertise in various areas, including growth, branding, prototyping, software architecture design, and engineering. His extensive background supports his roles in multiple companies and his investment activities.
Investment in Startups
Martin Caetano has invested in over 40 startups across various sectors, including Biotech, Clean-tech, AI/ML, and Robotics. His investment strategy reflects a commitment to supporting innovative ideas and technologies that have the potential to impact diverse industries.