Annette Ochoa
About Annette Ochoa
Annette Ochoa serves as the Vice President of Marketing at Heretto, a position she has held since 2023. With extensive experience in marketing roles across various companies, she has developed a strong background in demand generation and growth marketing.
Work at Heretto
Annette Ochoa serves as the Vice President of Marketing at Heretto, a position she has held since 2023. Based in the San Francisco Bay Area, she is responsible for leading marketing strategies and initiatives that align with the company's goals. Her role involves overseeing marketing operations, driving demand generation, and enhancing brand visibility in the market.
Previous Marketing Roles
Before joining Heretto, Annette Ochoa held several key marketing positions. She was the Head of Demand Generation at Lilt from 2020 to 2021, where she focused on creating effective demand generation strategies. Following that, she served as the Vice President of Growth Marketing at Truework from 2021 to 2022, contributing to the company's growth initiatives. Annette also worked at Indeni in various capacities, including Senior Marketing Manager and Marketing Manager, where she developed demand generation strategies.
Education and Expertise
Annette Ochoa earned her Bachelor of Science degree in Environmental Science with a focus on Biology from Santa Clara University, completing her studies from 2008 to 2012. Her educational background provides her with a strong foundation in analytical thinking and problem-solving, which she applies in her marketing roles. Annette's expertise spans demand generation, growth marketing, and strategic marketing management.
Career Background
Annette Ochoa's career in marketing began at The HEAL Project, where she worked as an Outreach and Development Coordinator and Lead Instructor from 2012 to 2015. She then transitioned to Advent Software as a Marketing Specialist for nearly a year before joining Indeni. At Indeni, she held multiple roles, including Enterprise Business Development and Events Marketing Manager, showcasing her versatility in marketing functions.
Achievements in Marketing
Throughout her career, Annette Ochoa has contributed to various marketing initiatives that have enhanced brand presence and generated demand. Her leadership roles at companies like Truework and Lilt demonstrate her ability to drive growth and implement effective marketing strategies. Annette's experience in different marketing capacities has equipped her with a comprehensive understanding of the marketing landscape.