Heyzap
Heyzap, based in San Francisco, is a mobile advertising company acquired by Fyber in 2016, serving millions of users in the gaming industry.
Company Overview
Heyzap, founded in 2009 and based in San Francisco, CA, USA, operates within the consumer and gaming industries. The company is known for providing a range of services to mobile developers worldwide, including advertising, publishing, mediation, and cross-promotion. As part of Y Combinator's Winter 2009 batch, Heyzap has grown to serve millions of users by helping them discover apps they love. Its offerings target both well-established app producers and innovative indie developers.
Services
Heyzap specializes in providing several key services to mobile developers. These services include advertising, which helps in monetizing apps through targeted ad placements; publishing, which aids developers in the distribution of their apps; mediation, which offers seamless integration of multiple ad networks to optimize ad revenue; and cross-promotion, allowing developers to promote their apps within a network of other apps. These services are supported through an SDK available for both Android and iOS platforms.
Acquisition by Fyber
In 2016, Heyzap was acquired by Fyber for $45 million. This acquisition allowed Heyzap to expand its reach and integrate its services with Fyber’s extensive mobile advertising technology platform. The merger aimed to strengthen the capabilities of both companies in providing advanced advertising solutions and enhancing app discovery for millions of users.
Founding and Y Combinator
Heyzap was founded in 2009 and participated in Y Combinator's Winter 2009 batch, often referred to as YC W09. Y Combinator is a well-known startup accelerator that has supported many successful tech companies. Participation in Y Combinator helped Heyzap to grow rapidly by providing crucial early-stage funding, mentorship, and networking opportunities with other tech entrepreneurs and investors.
Industry and Target Market
Heyzap operates in the consumer and gaming sectors. Within these industries, the company aims to support developers ranging from well-established app producers to innovative indie developers. By offering services like advertising, publishing, mediation, and cross-promotion, Heyzap helps developers enhance their app visibility, optimize monetization strategies, and broaden their user base. The company's technology solutions are designed to cater to the varying needs of developers in the competitive mobile app market.
