HG Insights
HG Insights provides SaaS solutions and data-driven insights to help companies prioritize and strategize in changing markets, offering a range of products and integrations to enhance sales, marketing, and operational efficiency.
Services
HG Insights provides SaaS solutions aimed at helping companies to prioritize effectively during changing markets. Their key services include cloud product adoption and spend intelligence, contextually enriched data for IT services, digital advertising insights, and capital markets strategies. They also offer integrations with major platforms like LinkedIn and Salesforce to enhance sales and marketing efforts. Additionally, HG Insights offers ROI calculators to help quantify the value of their data-driven insights, thereby improving sales productivity and funnel efficiency.
Products
HG Insights offers a variety of products designed to provide actionable market and sales intelligence. These products include the HG Platform, Market Intelligence, Cloud Dynamics, Universe, Contextual Intent, Functional Area Intelligence, and GenAI Navigator. They also offer data subscriptions for Universe, Contextual Intent, Functional Area Intelligence, and GenAI Navigator. Integration solutions such as LinkedIn Connector and Salesforce Connector facilitate enhanced CRM and marketing campaign functionalities. The AI 1000 list identifies AI-ready companies by assessing AI maturity, cloud-centricity, and AI interest.
Use Cases
HG Insights' solutions serve multiple use cases, enhancing various business operations. Major use cases include TAM & Market Analysis, Ideal Customer Profile (ICP) development, Marketing Campaign planning, ABM Scoring, Sales Territory Planning, IT Services optimization, Digital Advertising campaigns, and Capital Markets strategies. Their Salesforce Connector and LinkedIn Connector offer specific functionalities to sales, marketing, and operations teams, boosting campaign engagement and conversions, and supporting bi-directional data sync.
Market Reports
HG Insights provides comprehensive market reports that offer deep dives into various industry topics. Notable reports cover ecosystems like Google Cloud Platform and Microsoft Azure, providing insights into cloud-centric market trends. They also produce the Software Spend Report, detailing SMB and Mid-Market trends. These reports are instrumental in offering actionable insights that drive highly-effective execution strategies for businesses' go-to-market plans.
Awards and Recognitions
HG Insights has been recognized for their contributions to sales and marketing intelligence. Notably, they have been named a G2 Momentum Leader in both Sales Intelligence and Marketing Account Intelligence. Their Functional Area Intelligence product won the American Business Award's Bronze Stevie in the Big Data Solution category. These accolades underscore HG Insights' role as a thought leader in technology intelligence, helping global businesses gain competitive advantages in their respective markets.