High Times
High Times is a leading resource for cannabis news, culture, and products, operating several market locations in California and offering a wide range of services including cannabis delivery, a streaming service, and a digital archive. The company hosts events like the Cannabis Cup and provides expert advice, legal directories, and a variety of cannabis-related content and products.
Company History
High Times has been a leading resource for cannabis news, culture, brands, and marijuana legalization laws since 1974. Originating as a magazine, it has expanded its platform to include various forms of media, products, and services. The company's legacy in the cannabis industry has been cemented through its consistent coverage and celebration of cannabis culture.
Cannabis News and Culture
High Times provides extensive coverage on cannabis-related news, legalization updates, and political developments. The platform features categories such as news, guides, grow, events, entertainment, and culture. It covers a wide range of topics from expert grow advice to strain reviews, and health and medical research. High Times also publishes content in Spanish, ensuring a broader reach.
Cannabis Events
High Times hosts several significant events in the cannabis industry, most notably the Cannabis Cup. This event celebrates cannabis culture by bringing together enthusiasts, industry professionals, and brands. The company has also returned to Southern California and Oregon with the People’s Choice Cannabis Cup, further connecting the cannabis community. Additionally, High Times hosts business summits to facilitate networking and knowledge sharing among industry professionals.
Products and Services
High Times offers a diverse range of cannabis-related products and services. Their market locations across California, including Redding, Coalinga, and Oakland, provide direct-to-consumer cannabis sales. They have launched premium cannabis products in California and Michigan, including THC products and vape cartridges. The company also offers an online shop for apparel and CBD products, cannabis delivery services, and a subscription service for their magazine.
Digital and Streaming Services
High Times provides a comprehensive digital archive for its content and has also launched a streaming service called HIGHTIMES TV. This service allows users to access a variety of cannabis-related videos and entertainment. Their weekly newsletter keeps subscribers updated on cannabis news, brand deals, and upcoming events, ensuring that the community remains informed and engaged.
Cannabis Business Insights
High Times operates a business section that focuses on the cannabis industry, providing updates and insights on market trends, business news, and regulatory changes. The platform also offers a legal directory for cannabis-related legal services and a classifieds section for industry-related opportunities. Additionally, the acquisition of Moxie’s California operations has helped the company become vertically integrated, enhancing its business capabilities.
Customer Engagement and Loyalty
High Times maintains a strong presence on social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn to engage with its audience. The company offers a rewards program for customers, incentivizing frequent purchases and loyalty. Their subscription service for print and digital magazines ensures continual engagement with their content, while their loyalty program rewards dedication to the brand.