Highstreet
Highstreet blends retail with gaming in a multifaceted metaverse environment, offering a marketplace for in-game items and exclusive phygital products, supported by investments from Binance Labs and Animoca Brands.
Services
Highstreet offers a unique blend of retail and gaming within a multifaceted metaverse environment. Users can shop for and trade in-game items and exclusive phygital products, which are available both online and offline through platforms like Shopify and various global department stores. Additionally, Highstreet provides virtual real estate in its metaverse for personalization and ownership, allowing users to create and own unique spaces.
Products
Highstreet's product offerings include NFTs crafted from brand products and exclusive phygital items that exist both in the digital and physical worlds. These items can be purchased through Highstreet's integrated marketplace. The company also enables the sale of virtual real estate within the Highstreet metaverse, providing users with the chance to own and personalize their virtual spaces. The HIGH token serves as the in-game currency for these transactions.
HIGH Token
The HIGH token is the in-game currency within the Highstreet World ecosystem. It is used for transactions, including the purchase of virtual real estate, in-game items, and crafting unique NFTs. The HIGH token is available for purchase on major cryptocurrency exchanges such as Binance and Coinbase, making it accessible for users to join and participate in the Highstreet metaverse.
Metaverse Growth and Partnerships
Highstreet’s growth in the metaverse space is bolstered by its strategic partnerships and investments. The company has seen land sales to brand partners, which support its expansion. Highstreet's investment backing comes from notable entities such as Binance Labs and Animoca Brands, with additional support from investors including HTC, Palmdrive Capital, Jump Trading, and Mechanism Capital.
Retail and Gaming Integration
Highstreet successfully integrates shopping with gaming, providing a distinctive user experience. This integration allows players to craft unique NFTs from brand products, enhancing their engagement and interaction within the Highstreet metaverse. The fusion of these two sectors sets Highstreet apart in the growing landscape of metaverse environments.