Hiptype
Hiptype was a San Francisco-based company specializing in analytics and targeted advertising for eBooks, now inactive.
Company Overview
Hiptype is a B2B company that operates within the analytics sub-industry. The company is headquartered in San Francisco, CA, USA, and primarily serves the United States and Canada. Hiptype provides specialized analytics and targeted advertising capabilities tailored for eBooks. Founded by a team with prior experience at companies like Google, Turntable.fm, and Chartboost, Hiptype was part of the Y Combinator S12 batch. The company launched in 2012 and is currently inactive.
Founders
Hiptype was founded by a team with professional backgrounds from notable companies such as Google, Turntable.fm, and Chartboost. This founding team leveraged their diverse experiences to shape the direction and capabilities of Hiptype's analytics and advertising technologies for eBooks.
Products
Hiptype features a patent-pending plugin designed for books, which captures valuable demographic and book performance data. The plugin enables in-book targeted advertising and facilitates automated book marketing campaign optimizations, providing enhanced analytics for publishers. This product is tailored to offer deep insights and actionable data on reader engagement and content performance.
Services
Hiptype's services are centered around providing analytics and targeted advertising solutions specifically for eBooks. The company's offerings include tools for in-book targeted advertising and automated marketing campaign optimizations. By capturing demographic data and analyzing book performance, Hiptype helps publishers to better understand their readers and improve their marketing strategies.
History
Hiptype was launched in 2012 and quickly gained traction by joining Y Combinator's S12 batch. The company, headquartered in San Francisco, CA, focused on enhancing eBook analytics and advertising capabilities. Despite the innovative nature of its patent-pending plugin and analytics tools, which garnered initial interest, the company is currently inactive.