Hivestack
Hivestack is a programmatic digital out-of-home (DOOH) advertising platform that enables advertisers to target audiences in physical spaces through data-driven technology.
Services
Hivestack provides a programmatic digital out-of-home (DOOH) advertising platform. This platform enables advertisers to buy and deliver DOOH campaigns using data-driven targeting and real-time bidding. Hivestack's services include a supply-side platform (SSP) for media owners to monetize their DOOH inventory, a demand-side platform (DSP) for advertisers to plan and execute campaigns, and an ad exchange that connects the two.
Founders
Hivestack was founded by Andreas Soupliotis. The company leverages Soupliotis' extensive background in ad tech to drive its mission of transforming the digital out-of-home advertising landscape through programmatic technology. His expertise and vision were instrumental in shaping Hivestack's innovative approach to DOOH advertising.
Products
Hivestack offers several key products for managing and optimizing DOOH advertising. The Hivestack DSP allows advertisers to buy DOOH inventory programmatically, using data to target specific audiences. The Hivestack SSP helps media owners to maximize the value of their digital screens by offering advertising space to a range of buyers. Additionally, the Hivestack Ad Exchange facilitates transactions between buyers and sellers in real time, ensuring that ad space is efficiently allocated and monetized.
Sector
Hivestack operates within the advertising technology sector, specifically focusing on the programmatic digital out-of-home (DOOH) advertising market. This sector encompasses the technology and services used to automate the buying, selling, and delivery of DOOH advertising inventory. Hivestack aims to improve the effectiveness and efficiency of DOOH advertising by leveraging data-driven strategies and programmatic tools.
History
Hivestack was established with the goal of transforming the way digital out-of-home advertising is bought and sold. Since its inception, the company has introduced innovative programmatic solutions that enable advertisers to target audiences based on data and deliver campaigns in real time. Hivestack's growth has been driven by its ability to meet the evolving needs of both advertisers and media owners within the DOOH space, establishing itself as a key player in the ad tech industry.