Hogaru
Hogaru is a tech-enabled home services platform based in Bogotá, Colombia, offering professional cleaning and child care services, with a mission to formalize and dignify domestic work in Colombia.
Company Overview
Hogaru is a tech-enabled home services platform specializing in professional cleaning and maintenance services for homes and micro businesses in Latin America. Founded in 2016, the company is in the growth stage of development and has a team size of 746 employees. Hogaru participated in the Y Combinator W17 batch and operates primarily in the Consumer, Home, and Personal subindustry. The company’s mission is to formalize and dignify domestic work in Colombia, ensuring all cleaning professionals have formal contracts and access to social benefits.
Professional Cleaning Services
Hogaru offers professional cleaning services for both homes and offices. Clients can schedule services with flexibility on the days and times they need. The company employs cleaners directly, who undergo a rigorous selection process where only 1% of candidates pass. Hogaru ensures a fixed professional cleaner is assigned for ongoing services, providing a guarantee of quality, compliance, and insurance against damages. Services can be booked or rescheduled via a mobile device, and online payment options are available for easy and secure transactions.
Child Care Services
In addition to cleaning services, Hogaru provides child care services with trained professionals. This expands the company’s portfolio in the Home and Personal sector, allowing clients to access high-quality childcare solutions. The services offered are designed to make home management more straightforward and reliable for families.
Payroll and Social Security Services
Hogaru offers a service for the affiliation and management of payroll and social security contributions for domestic workers. Through the 'Aporta' service, clients can manage social security payments and formalize the employment of their domestic workers. The company also provides a liquidation calculator to assist with calculating severance and other entitlements, ensuring compliance with labor regulations.
COVID-19 Health and Safety Protocols
Hogaru has implemented strict COVID-19 health and safety protocols, including daily health surveys of professionals and issuance of digital disinfection certificates. The company has delivered over 10,000 masks for exclusive use by cleaning professionals, and all services comply with Resolutions 666 and 1159 of 2020 of the Ministry of Health. Hogaru also provides training to cleaning professionals on new disinfection protocols and the use of Personal Protection Equipment (PPE).
