Brad Sturgill
About Brad Sturgill
Brad Sturgill serves as the Vice President of Sales and GTM Leader at Hona, bringing extensive experience in sales leadership and expertise in various sales methodologies. He has held multiple director-level positions at companies such as Scorpion, Pluralsight, and INE, and is fluent in both English and Spanish.
Work at Hona
Brad Sturgill currently serves as the Vice President of Sales and GTM Leader at Hona. He has been in this role since 2023, contributing to the company's sales strategy and leadership in the Salt Lake City Metropolitan Area. In this position, he oversees all Account Executives (AEs) and Sales Development Representatives (SDRs), guiding the sales team towards achieving organizational goals.
Previous Experience in Sales Leadership
Before joining Hona, Brad Sturgill held several significant positions in sales leadership. He worked at INE as the Senior Director of International Sales from 2022 to 2023. Prior to that, he was a Director of Sales at Scorpion for eight months in 2021 and served as Director of LATAM Sales at Pluralsight for one year. His career also includes roles at Qualtrics and Workday, where he developed a strong foundation in sales management and strategy.
Education and Expertise
Brad Sturgill studied at Brigham Young University from 2006 to 2012, where he completed his undergraduate education. He later pursued a Master of Business Administration (MBA) at the University of Kentucky, graduating in 2023. His expertise encompasses various sales methodologies, including SPIN Selling, Griffin Hill Integrity Sales System, CEB Challenger Sale, and Force Management, which he applies in his leadership roles.
Bilingual Communication Skills
Brad Sturgill is fluent in both English and Spanish. This bilingual ability enhances his communication with diverse teams and clients, facilitating better relationships and understanding in international sales contexts. His language skills are particularly valuable in his previous roles in Latin America, where he effectively engaged with clients across different regions.
Career Path and Progression
Brad Sturgill's career path reflects a steady progression in sales roles, culminating in his current position as Vice President of Sales. He began his career as a Financial Advisor at Merrill Lynch and transitioned through various sales roles, including Regional Sales Manager at HireVue and Senior Account Executive at Qualtrics. His diverse experience across multiple companies and roles has equipped him with a comprehensive understanding of sales dynamics.