Hook
Hook is a digital production company known for its expertise in creative partnerships, collaborating with major brands like Google, Amazon, and Indeed to solve marketing challenges and create impactful content.
Corporate Overview
Hook is recognized for its expertise in digital production, focusing on creative partnerships that aid in the growth of brands and products. The company has collaborated with major names like Google, Amazon, Indeed, and Mailchimp to tackle various marketing challenges. Known for its innovative solutions, Hook places a strong emphasis on inclusivity and creativity, impacting a diverse range of sectors including music, fashion, entertainment, and digital services.
Key Partnerships
Hook has established significant partnerships with high-profile clients. The company has created over 30 short-form videos to drive the usage of Google's apps specifically targeting Canadian audiences. In collaboration with Amazon, Hook has developed brand content across multiple entertainment sectors. The partnership with Indeed's internal agency has focused on growing the awareness and usage of Indeed's digital products. Additionally, Hook has worked with Mailchimp to enhance understanding and utilization of their advanced features and services.
Corporate Social Responsibility
Hook is deeply committed to social and environmental responsibility. The company has pledged to donate $500,000 to underserved communities by 2027. Since 2022, Hook has invested over $100,000 in donations, planted 41,000 trees, and cleaned up 16,000 pounds of ocean and river plastic. Furthermore, Hook has contributed over 4,000 hours of pro bono work to non-profit organizations. These initiatives underscore Hook's commitment to making a positive impact on society and the environment.
Awards and Recognitions
Hook has received multiple industry accolades, reflecting its excellence in digital innovation and workplace culture. The company has won three Anthem Awards for the Project Relate website and has been named a Top 10 Workplace by Digiday in 2023. Hook has also been recognized as one of Built In's 2024 Best Places to Work and an Ad Age Best Place to Work. The company's creative projects have won awards including Lions, Clios, Pencils, Webby’s, Awwwards, and FWAs.
Employee Benefits and Career Development
Hook offers a comprehensive range of employee benefits and career development opportunities. Employees enjoy flexible working hours, a remote-first mentality, and various professional growth stipends. The company provides full health and wellbeing coverage, parental leave, flexible time off, sabbaticals, discretionary bonuses, and retirement matching. Additionally, Hook has implemented a 10-level advancement framework for consistent compensation and a Principal career track. The company also ensures salary transparency by publishing salary ranges for all positions.