HYPEBEAST
Hypebeast, founded in 2005, is a leading global platform for contemporary culture and lifestyle, with divisions in media, e-commerce, and creative services.
Company History
Hypebeast was founded in 2005 and has since grown into a leading global platform for contemporary culture and lifestyle. It covers an extensive array of topics, including fashion, footwear, art, design, music, lifestyle, automotive, food & beverage, gaming, movies & TV, golf, sports, tech & gadgets, travel, and watches. Over the years, Hypebeast has expanded its reach and operations into multiple regions, including China, Hong Kong, Indonesia, Japan, South Korea, Taiwan, and the United Kingdom.
Divisions of Hypebeast
Hypebeast is comprised of three major divisions: Hypemedia, HBX, and Hypemaker. Hypemedia encompasses platforms for editorial content, social media, and videos, making it the core of Hypebeast's media presence. HBX serves as a global e-commerce, retail, and experiential platform, offering a variety of products, including fashion, accessories, footwear, home, and lifestyle goods. Hypemaker is a globally recognized, award-winning full-service creative agency delivering a wide range of creative solutions.
Global Operations
Hypebeast operates in multiple international markets, including China, Hong Kong, Indonesia, Japan, South Korea, Taiwan, and the United Kingdom. This broad geographical presence allows the company to engage with a diverse audience and cater to various cultural preferences. The regional operations enable Hypebeast to keep its finger on the pulse of contemporary trends and emerging lifestyle movements across the globe.
Hypebeast Products and Services
Hypebeast offers a wide range of products and services, including its HBX retail store, which provides fashion, accessories, footwear, home, and lifestyle goods. It also has a magazine and a section called Hypebeast100. In addition, Hypebeast organizes notable events such as Hypebeast Flea and Hypegolf Invitational. The company has a brand directory and brand ranking system and offers a newsroom for updates on launches, events, and financial results. Subscriptions for newsletters and updates are also available, along with a mobile app for iOS and Android devices.
Creative Agency and Media Platforms
Hypemaker, the creative agency division of Hypebeast, is an award-winning, full-service agency providing innovative solutions across various projects. Hypemedia includes multiple editorial, social, and video platforms that make up the backbone of Hypebeast's comprehensive media presence. This division covers a wide range of contemporary cultural topics and ensures continuous engagement with Hypebeast’s global audience.