In Your Corner
In Your Corner, originally known as Pretty Padded Room, is a New York-based online counseling and coaching service provider that offers a HIPAA-compliant platform for mental health services, including video chats, texting, and written journals. The company, which participated in Y Combinator's S14 batch, aims to make mental health care accessible and inclusive, serving over 100,000 people weekly across 180 countries.
Company History
In Your Corner was originally launched as Pretty Padded Room with a focus on providing online counseling services to millennial women. The company rebranded to In Your Corner to become more gender-inclusive and broaden its convenient, low-cost, and confidential therapy offerings. Based in New York, NY, In Your Corner participated in Y Combinator's S14 batch and was later recognized for excellence in healthcare system design by Stanford Medicine X in 2016. The company provided services in 140 languages across 180 countries before its status was listed as inactive.
Services
In Your Corner provided a comprehensive marketplace for online counseling and coaching services targeting a range of issues such as relationship conflict and job stress. Services were delivered through a secure, HIPAA-compliant platform, enabling video chat, written journals, and texting sessions. The company leveraged a mobile app for on-demand, real-time support from licensed mental health counselors, coaches, and instructors. The service also connected users to listeners from diverse backgrounds who offered empathetic support without judgment.
Healthcare Technology
In Your Corner utilized advanced bridging technology to connect users anonymously and securely with listeners for one-on-one chats. Their platform incorporated empirical diagnostic tools, such as PHQ-9 and GAD-7, to measure mental health metrics. Furthermore, active research pursuits included areas like natural language use in psychology, digital phenotyping, and analysis via natural language processing, ensuring the platform's approach was research-backed and evidence-based.
Online Therapy and Emotional Health Support
In Your Corner aimed to transform traditional therapy by making it accessible, affordable, and confidential. The platform provided on-demand emotional health support and online therapy services, suitable for various mental health populations, including those dealing with perinatal mood disorders, postpartum depression, and anxiety. Listeners engaged with users through anonymized, secure messaging to provide a space for emotional release without attempting to solve problems, achieving therapeutic alliance levels comparable to face-to-face therapy sessions.
Community and Reach
In Your Corner served over 100,000 people weekly, spanning 140 languages across 180 countries. The platform aimed to make emotional care and support a reality for users worldwide. Users could support the service with monthly or one-time donations to help extend their reach to millions in need of emotional assistance. This approach fostered a global community focused on mental wellness and support.