Infillion
Infillion is a global advertising company recognized for its innovative solutions, offering a range of advertising and software tools designed to enhance targeting and measurement capabilities.
Innovative Advertising Solutions by Infillion
Infillion has been recognized for its innovative contributions to the advertising industry, notably being named one of Fast Company's Most Innovative Companies in 2024. The company provides a variety of advertising solutions designed to address different aspects of the market. MediaMath offers advanced programmatic solutions, TrueX focuses on engagement advertising, and InStadium targets live sports advertising. Together, these solutions help advertisers effectively reach their target audiences across multiple platforms.
Infillion Software Solutions
Infillion's suite of software solutions addresses various industry needs. Gimbal is used for location intelligence, aiding businesses in understanding and leveraging physical locations. Analytiks.ai provides in-store traffic counting to help retailers measure foot traffic and customer behavior. Phonic offers tools for conducting voice and video surveys, enabling brands to gather rich, qualitative insights from their audiences. These solutions empower businesses to make informed decisions based on robust data and analytics.
XGraph: Infillion's Proprietary Identity Graph
Infillion enhances its advertising and software solutions with XGraph, a proprietary identity graph. XGraph enables precise targeting and measurement capabilities by aggregating and analyzing vast amounts of data. This technology helps advertisers reach the right audiences with greater accuracy and effectiveness. By utilizing XGraph, Infillion delivers superior targeting and measurement capabilities, making their solutions highly effective.
TrueTargeting: Precision Audience Reach
Infillion offers TrueTargeting, a tool designed to help advertisers reach precise audiences based on proprietary data sets. This tool leverages the company's advanced data collection and analysis capabilities to identify and target specific audience segments. TrueTargeting ensures that advertising efforts are directed at the most relevant audience, improving the efficiency and effectiveness of marketing campaigns.
Global Operations and Integrated Advertising Channels
Infillion operates on a global scale, providing advertising solutions that integrate both physical and digital channels. This approach allows for a seamless advertising experience across different environments, maximizing reach and engagement. Whether it's through programmatic solutions, live sports advertising, or location-based intelligence, Infillion's global operations ensure that their clients can connect with audiences worldwide in a cohesive and comprehensive manner.
