Caroline Mc Carthy
About Caroline Mc Carthy
Caroline McCarthy serves as the Vice President of Marketing at Infillion, where she focuses on consumer privacy and employee satisfaction. With a background in journalism and marketing, she has held various roles at notable companies including Google, TED Conferences, and true[X].
Current Role at Infillion
Caroline McCarthy serves as Vice President of Marketing at Infillion, a position she has held since 2022. In this role, she is involved in developing full-service media solutions that prioritize consumer privacy and attention. She focuses on enhancing employee satisfaction and talent development, contributing to a positive workplace culture. Additionally, she plays a key role in building proprietary relationships with partners and publishers, which is essential for the company's marketing strategy.
Previous Experience in Marketing and Communications
Before joining Infillion, Caroline McCarthy held various significant positions in marketing and communications. She served as Vice President of Marketing at true[X] from 2021 to 2022 and was Vice President of Communications and Content at the same company from 2014 to 2021. Her experience also includes a role as Google+ Business Marketing Manager at Google from 2012 to 2013. These roles have equipped her with a deep understanding of marketing strategies and consumer engagement.
Background in Journalism and Media
Caroline McCarthy has a strong background in journalism and media. She worked as a columnist for The Spectator from 2019 to 2021 and was a staff writer and blogger for CNET News.com from 2006 to 2007. Additionally, she served as a reporter for CBS Interactive from 2007 to 2011. Her experience in journalism contributes to her storytelling-driven marketing approach, allowing her to effectively communicate brand narratives.
Educational Qualifications
Caroline McCarthy completed her high school education at Stuart Country Day School of the Sacred Heart, graduating in 2002. She then attended Princeton University, where she studied the History of Science and Creative Writing, earning an A.B. degree in 2006. Her educational background has provided her with a strong foundation in critical thinking and effective communication.
Contributions to Industry Discussions
Caroline McCarthy actively engages in industry discussions through her writings and public speaking. She writes for the Infillion blog, discussing topics such as retail media networks and B2B marketing challenges. Additionally, she moderated a panel at the POSSIBLE conference in Miami, showcasing her expertise and thought leadership in the marketing field.