Laurel Rossi
About Laurel Rossi
Laurel Rossi serves as the Chief Revenue Officer and Chief Marketing Officer at Infillion, where she has worked since 2021. She has held leadership positions at various prominent marketing firms and is known for her contributions to diversity programs and innovative advertising strategies.
Work at Infillion
Laurel Rossi currently serves as the Chief Revenue Officer and Chief Marketing Officer at Infillion, a position she has held since 2023. Prior to this role, she was the Chief Marketing Officer at Infillion for three years starting in 2021. During her tenure, she led the acquisition and integration of MediaMath into Infillion's largest business unit, demonstrating her strategic leadership in the marketing and advertising sector.
Previous Experience in Marketing and Advertising
Laurel Rossi has extensive experience in the marketing and advertising industry. She worked at Havas Worldwide Strat Farm as President from 2008 to 2011 and at Hill Holliday as Managing Director and President from 1999 to 2008. Additionally, she served as Chief Marketing Officer at Omnicom from 2018 to 2021 and at Publicis Groupe's Rauxa from 2016 to 2018. Her diverse roles have equipped her with a comprehensive understanding of market dynamics and consumer engagement.
Education and Expertise
Laurel Rossi earned her Bachelor of Business Administration (BBA) from Pace University, specifically from the Lubin School of Business. Her educational background supports her expertise in marketing and business strategy, which she has applied throughout her career in various leadership roles.
Achievements in Diversity and Inclusion
As Chair of the Advertising Club NY, Laurel Rossi developed a world-class women's masterclass and diversity program. This initiative reflects her commitment to fostering diversity and inclusion within the advertising industry. Additionally, she founded Creative Spirit, an organization that connects individuals with intellectual, developmental, and learning disabilities to fair wage positions at top companies.
Industry Contributions and Discussions
Laurel Rossi has actively participated in industry discussions and conferences. She moderated a panel at the POSSIBLE conference in Miami and engaged in conversations about retail media networks and their long-term stability. Furthermore, she addressed challenges and solutions for B2B marketers at a conference, emphasizing her role as a thought leader in the marketing field.