Lauren Palmieri
About Lauren Palmieri
Lauren Palmieri serves as the Senior Sales Director at Infillion, where she has worked since 2022. With extensive experience in digital media and advanced TV, she has held various roles in notable companies and contributed to the integration of true[X] into Infillion.
Work at Infillion
Lauren Palmieri has been serving as the Senior Sales Director at Infillion since 2022. Based in Chicago, Illinois, she has contributed to the company's growth and development for two years. Her role involves leveraging her expertise in advanced digital media and commerce technology to enhance sales strategies and drive revenue.
Previous Experience in Sales and Media
Before joining Infillion, Lauren Palmieri held various positions in the media and advertising sectors. She worked at true[X] as Senior Sales Director for ten years, starting in 2014. Prior to that, she was a Media Supervisor at Starcom MediaVest Group from 2007 to 2010 and a Media Planner/Buyer at MindShare from 2006 to 2007. Her early career included a role as a Media Buyer at MOJO Advertising, where she worked for eight months in 2005-2006.
Education and Expertise
Lauren Palmieri studied at the University of Missouri-Columbia, where she earned a Bachelor of Journalism with a minor in Political Science. Additionally, she participated in the Missouri School of Journalism Study Abroad Program at Imperial College London. Her educational background supports her extensive experience in digital media, consumer behavior, and ecommerce trends.
Role in true[X] Acquisition
Lauren played a significant role in the integration process following the acquisition of true[X] by Gimbal. Her contributions were instrumental in the formation of Infillion, showcasing her ability to navigate complex organizational changes and drive strategic initiatives.
Specialization in Digital Media
Lauren Palmieri specializes in advanced digital media and commerce technology. She focuses on leveraging Gimbal's location platform to drive growth, utilizing her extensive experience in the digital and advanced TV sectors to analyze consumer behavior and ecommerce trends.