Lauri Baker
About Lauri Baker
Lauri Baker serves as the Senior Vice President of Strategic Partnerships at Infillion and has extensive experience in media and sales leadership roles across various companies. With a background in music and a strong focus on leveraging data for business growth, Baker has contributed to significant advancements in media strategy and partnerships.
Work at Infillion
Lauri Baker serves as the Senior Vice President of Strategic Partnerships at Infillion, a position held since 2021. In this role, Baker is responsible for leading critical relationships with media, technology, and channel partners. The focus is on leveraging technology to enhance connections between brands and consumers. Baker's expertise in strategic partnerships contributes to the company's goals in the New York City Metropolitan Area.
Previous Experience at Pause Commercials
Before joining Infillion, Lauri Baker worked at Pause Commercials, previously known as Pop Up Commercials, as Chief Operating Officer and Strategic Advisor from 2020 to 2022. During this two-year tenure, Baker played a key role in shaping operational strategies and guiding the company's direction.
Background in Sales and Marketing
Lauri Baker has extensive experience in sales and marketing, having held various senior roles in prominent companies. Notably, Baker served as Senior Vice President of Sales & Marketing at Odyssey Online from 2016 to 2017 and as SVP Sales at Discovery Inc from 2017 to 2020. Baker's background includes significant positions at Verizon Media, Yahoo!, and Business Week Magazine, where strategic account management and brand strategy were key responsibilities.
Education and Expertise
Lauri Baker earned a Bachelor of Music degree from Western Michigan University, specializing in Vocal Jazz and Musical Theatre. This educational background complements Baker's professional expertise, particularly in leveraging first-party data to drive business outcomes. Baker is recognized for auditing organizational structures and developing product roadmaps that facilitate business growth.
Speaking Engagements and Thought Leadership
Lauri Baker has been an active speaker at various prestigious international events, including Cannes Lions in France and The Future Forum in Australia. Additionally, Baker has shared insights at academic institutions such as NYU Stern School of Business and UM Ross, contributing to discussions on media, technology, and strategic partnerships.