Patrick Gales
About Patrick Gales
Patrick Gales serves as the Senior Vice President of Business Development at true[X] and Infillion, bringing over 10 years of experience in business development and monetization strategies for content creators.
Current Role at Infillion
Patrick Gales serves as the Senior Vice President of Business Development at Infillion, a position he has held since 2022. In this role, he focuses on driving business growth and developing strategic partnerships. His experience in business development and monetization strategies supports Infillion's mission to enhance content creator revenue through innovative advertising solutions.
Previous Experience at true[X]
Prior to his current role at Infillion, Patrick Gales worked at true[X] in various capacities. He served as Vice President of Business Development from 2018 to 2021 and as Senior Director of Global Business Development from 2013 to 2018. His tenure at true[X] involved overseeing business strategies that enhanced monetization opportunities for content creators.
Background in Broadcasting and Sports
Patrick Gales has a background in broadcasting and sports, having worked with the Chicago White Sox and Fox Sports. His roles included public relations and broadcasting from 2008 to 2009. This experience provided him with insights into media and audience engagement, which he applies in his current business development efforts.
Education and Expertise
Patrick Gales earned a Bachelor of Science degree from the University of Arizona - Eller College of Management, where he studied Marketing and Spanish from 2004 to 2008. He has over 10 years of experience in business development, supply management, and product go-to-market strategies, with a specialty in monetizing new revenue streams for publishers.
Passion for Content Monetization
Patrick Gales is passionate about helping content creators monetize their viewership. He focuses on opt-in, patronage-backed ad consumption and community-based redemption strategies. His work aims to reduce commercial friction and facilitate the use of virtual currencies, enhancing the overall monetization landscape for digital content.