张雯璟
About 张雯璟
张雯璟 is the APAC Senior Product Marketing Manager at Infobip, based in Shenzhen, Guangdong, China, with extensive experience in marketing and product management.
Title
张雯璟 is currently the APAC Senior Product Marketing Manager at Infobip, based in Shenzhen, Guangdong, China.
Current Role at Infobip
As the APAC Senior Product Marketing Manager at Infobip, 张雯璟 is responsible for coordinating market resources and ensuring goal alignment between the APAC region and the company's headquarters. She plays a crucial role in defining product positioning and unique messaging for APAC OTT products. Her responsibilities include participating in the entire product launch process, from planning to execution, and conducting competitive and GAP analysis to inform product and sales strategies. Additionally, she actively engages in presentations, trainings, fairs, and events to promote products, monitors product sales performance, and suggests improvements to boost sales.
Past Work Experiences
张雯璟 has a rich professional background with experience at multiple companies. She previously worked at Infobip as Infobip英富必北亚太市场负责人 and a permanent member of the 北亚太商务董事会 for two years from 2019 to 2021. Before that, she served as 中国区市场经理 at Jungle Scout for seven months in 2018-2019. She also held positions at Universum, first as 市场营销经理 from 2016 to 2018, and as 雇主品牌研究分析师 from 2015 to 2016. In 2014, she worked as 市场调研 & 专案助理 at AMOVIOM GmbH in Berlin, Germany, and as a part of the international student advisory team at Hallvard Lerøy AS in Bergen, Norway. From 2011 to 2013, she was a 计划宣传大使 at 香港炼金石国际文化交流机构 in Hong Kong, and also worked as 销售部门客户代表 at Enchanted Forest / Water Safari in Utica, New York, from 2011 to 2012.
Educational Background
张雯璟 has an extensive and diverse educational background. She studied International Management at CEMS, earning a CEMS MIM in 2014. She completed an exchange semester in International Management at 挪威经济与工商管理学院 during the same period. Additionally, she holds a Master's degree in International Business from 爱尔兰都柏林大学斯莫菲特商学研究生院. At 武汉大学, she earned two Bachelor's degrees: one in International Business Law and another in English Literature, graduating in 2013. Her academic background has provided her with a strong foundation in both business and language skills.
Professional Skills and Responsibilities
In her role as APAC Senior Product Marketing Manager, 张雯璟 excels in planning and executing both online and offline marketing activities. Her skills encompass coordinating market resources, ensuring alignment between regional and headquarter goals, and influencing product goals to ensure success in the APAC market. She is adept at defining product positioning and unique messaging, conducting competitive and GAP analysis, and suggesting actionable improvements to boost product sales. With her involvement in various presentations, trainings, fairs, and events, she plays a key part in the promotion of products across the APAC region.