April Weber
About April Weber
April Weber is the Director of Integrated & Field Marketing at Infobip, with a background in various marketing and sales roles across multiple companies.
Current Role at Infobip
April Weber currently serves as the Director of Integrated & Field Marketing at Infobip. In this role, she is focused on merging insights and data with creativity to create personalized customer experiences. She champions the Business to Human (B2H) sales and marketing strategies, emphasizing the importance of understanding psychographics to tailor marketing efforts. Her role involves developing and executing integrated marketing plans that align with Infobip's strategic goals.
Previous Experience at Infobip
Before her current role at Infobip, April Weber worked as a Customer Experience Expert from 2022 to 2023 for one year. This role allowed her to hone her skills in understanding and enhancing customer interactions, which she now applies to her integrated and field marketing strategies. Her experience as a CX Expert has provided her with valuable insights into customer behavior and preferences, further supporting her approach to personalized marketing.
Career at INFUSEmedia and QuinStreet
April Weber has held prominent positions at various other companies. At INFUSEmedia, she worked as the Director of New Demand Solutions from 2020 to 2022, developing new strategies to generate demand. Prior to that, she was the Director of Marketing and Sales Enablement at QuinStreet from 2019 to 2020. These roles allowed her to focus on innovative marketing solutions and enhancing sales processes.
Early Career and Roles
April Weber's early career included notable roles at several companies. She was the Global Demand Manager at HID Global in the West Palm Beach, Florida Area from 2017 to 2018, where she managed global demand strategies. From 2012 to 2017, she served as Vice President of Media Sales and Services at Integrate in Scottsdale, AZ. She also held positions as Director of Business Development at Trancos Pages in the San Francisco Bay Area (2011-2012) and Sr. Strategist at Perform[cb] in Florida (2008-2010).
Educational Background
April Weber earned her Bachelor of Arts in Marketing from the University of Arkansas. This academic background laid the foundation for her career in marketing, providing her with essential knowledge and skills in the field. Her education, combined with her extensive professional experience, has helped her become a leader in integrated and field marketing.