Roman Karpenko
About Roman Karpenko
Roman Karpenko is the Regional Head of Marketing Eurasia at Infobip, based in Moscow, Russia, with over 15 years of experience in strategic brand management and advertising across various industries.
Regional Head of Marketing Eurasia at Infobip
Roman Karpenko currently serves as the Regional Head of Marketing Eurasia at Infobip. Based in Moscow City, Russia, he oversees the marketing operations in the Eurasian region. In this role, he is responsible for developing and executing marketing strategies to increase brand awareness and market share in this dynamic territory. His work at Infobip involves coordinating cross-functional teams to drive marketing initiatives and align with the company's overall business goals.
Previous Positions and Professional Experience
Prior to his role at Infobip, Roman Karpenko accumulated extensive experience in various leading marketing positions. He was Brand Lead at Anytime Prime from 2019 to 2020. Before that, he worked at HMD Global - The Home of Nokia Phones as Brand/Product Lead from 2017 to 2019. He held multiple roles at Microsoft, including Head of 360 Marketing & Digital (2014-2017) and Marketing Campaigns Manager (2011-2014). Additionally, he worked as a Strategic Planner at both DDB and BBDO Moscow.
Education and Academic Background
Roman Karpenko has a solid academic background with a focus on Economics and Management. He attended the Russian University of Humanities, where he earned a Master's degree in Economics from 1997 to 2002. Subsequently, he pursued further studies at the Institute of Social and Economic Studies of Population of the Russian Academy of Science (ISESP RAS), achieving an All-but-dissertation status in Economics and Management. His extensive education has equipped him with the analytical skills to excel in the marketing industry.
Experience in Strategic Brand Management
With over 15 years of hands-on experience in marketing communications, Roman Karpenko specializes in strategic brand management and advertising. His diverse portfolio includes high-tech, consumer electronics, telecom, automotive, pharma, and beauty industries. He has successfully planned and implemented brand strategies for major global brands like Microsoft, Volkswagen, Mercedes-Benz, Chrysler, Beeline, Johnson&Johnson, and L'Oréal. His expertise covers both the strategic and operational aspects of marketing, making him a valuable asset in any marketing role.
Career in Marketing Communications
Roman Karpenko's career in marketing communications spans several key roles. He first entered the industry as an Account Manager at IMHO VI and later at MRM Interactive. His early career also included positions as a Correspondent/Translator at Vedomosti business newspaper and Marketing Manager Assistant at TransTeleCom. His foundational experience extended into a Researcher role at the Institute of Social and Economic Studies of Population (ISESP RAS), where he worked for five years. These roles provided him with a comprehensive understanding of the marketing landscape and honed his skills in managing communication strategies.