Serena Seunarian
About Serena Seunarian
Serena Seunarian is the Head of Growth Marketing Africa at Infobip, based in Johannesburg, South Africa, with extensive experience in digital marketing and analytics.
Current Position at Infobip
Serena Seunarian currently holds the position of Head of Growth Marketing Africa at Infobip, situated in the City of Johannesburg, Gauteng, South Africa. Her role involves implementing comprehensive marketing strategies aimed at fostering growth across the African region. She focuses on developing performance measurement strategies that align with both client and business objectives, leveraging her extensive analytics background.
Previous Roles in Digital Media Management
Before her current role, Serena worked at Opticomm Media as a Digital Media Manager in Johannesburg Area, South Africa, where she contributed for a brief period in 2021. Her responsibilities included managing digital campaigns and analyzing performance data to optimize media strategies. Prior to Opticomm Media, she was the Head of Media, Data & SEO at DigitLab from 2017 to 2021, focusing on media buying, SEO strategies, and data analysis to improve campaign outcomes.
Experience in Analytics and Reporting
Serena's career includes a significant tenure at Artifact advertising from 2015 to 2017, where she served as Head of Research & Reporting. She was responsible for developing comprehensive analytics measurement strategies and delivering monthly cross-channel performance reports. These reports included actionable insights aimed at optimizing client marketing strategies and improving ROI.
Educational Background in Marketing and Communication
Serena Seunarian has a solid educational foundation in marketing and communication. She achieved a Bachelor's degree in Communication and Media Studies from the University of South Africa (Unisa). Additionally, she holds a Bachelor of Commerce (B.Com.) in Marketing & Communications from Unisa, completed over six years from 2007 to 2013. She furthered her education with an Advanced Diploma in Brand Innovation from Vega School in 2015, and a certification in Digital eCommerce from Brand School SA in 2016.
Specialization in Conversion Optimization
Serena specializes in conversion optimization consultancies, focusing on enhancing the efficiency of clients' digital marketing strategies to maximize ROI. Her experience includes advising on suitable measurement strategies, benchmarking performance across online channels, and analyzing key metrics to provide actionable insights. She collaborates with design, development, search, and social teams to drive on and off-site conversion optimization projects.