Sinisa Behin
About Sinisa Behin
Sinisa Behin is the Head of Data Intelligence at Infobip, with over 15 years of expertise in data analytics, data architecture, and decision support solutions.
Current Role at Infobip
Sinisa Behin currently serves as the Head of Data Intelligence at Infobip. In this role, he is responsible for guiding the company's data strategy, overseeing data analytics, and driving business insights. His position entails leveraging advanced data techniques to enhance Infobip’s services and support decision-making processes.
Previous Experience at Infobip
Prior to his current role, Sinisa Behin worked as the Competitive Intelligence Manager at Infobip from 2020 to 2021 in Zagreb. During his tenure, he focused on analyzing market trends, monitoring competitor activities, and providing strategic recommendations to drive competitive advantage.
Experience at UniCredit
Sinisa Behin held the position of CRM and Big Data Manager at UniCredit from 2018 to 2020 in Vienna, Austria. His responsibilities included managing customer relationship management (CRM) systems and leveraging big data to drive business growth. His work involved utilizing data to inform marketing strategies and improve customer experience.
Roles at Zagrebačka banka
Sinisa Behin has an extensive history with Zagrebačka banka, where he held multiple roles over 13 years. He began as a Programmer in 2005, advancing to positions such as Junior BI Software Specialist, Lead DWH/BI Developer, and eventually Head of IT CRM and Big Data. Notably, from 2013 to 2018, he led initiatives in CRM and Big Data, focusing on data analytics and customer-centric strategies.
Educational Background
Sinisa Behin holds two Master's degrees from the University of Zagreb, Faculty of Economics and Business. From 2008 to 2013, he studied Financial Institution Management. Additionally, he obtained a Master's degree in Management Information Systems, General, from 2000 to 2005. His academic background provides a strong foundation in both financial and technological disciplines.
Expertise and Skills in Data Management
With over 15 years of experience in DWH/BI/ML, Sinisa Behin specializes in customer analysis, predictive analytics, campaign management, structural pricing, and market intelligence, primarily within the banking and telecommunications industries. He is proficient in Microsoft Azure Data services, Oracle 12c, Oracle Data Integrator, SQL, Oracle Advanced Analytics, R, SAS Base, SAS Enterprise Guide, SAS Data Integration Studio, SAS Enterprise Miner, and IBM DB2.