Intrinsic, formerly known as Decoy, is a B2B security company that provides a platform for building AI agents to enhance user trust through automation, real-time detection, and automated moderation. The company, part of the Y-Combinator W23 batch, has raised $3.1M in seed funding and serves over 40 million users globally.

Company History

Intrinsic, formerly known as Decoy, operates in the B2B security sub-industry. The company was part of the Y-Combinator batch W23, which helped bolster its reputation and growth. Currently, Intrinsic consists of a small but efficient team of three members. Despite its size, the company has made significant strides, having raised $3.1 million in seed funding.

Services

Intrinsic specializes in enhancing human review processes with its AI agents. It builds platforms designed to instill user trust, employing state-of-the-art models for real-time detection and automated moderation services. These capabilities are extended across various content types including text, images, and videos. The platform also features steerable, explainable AI to improve decision-making processes and overall trust, alongside fine-grained RBAC permissions for managing review queues and escalations.

AI-Powered Analytics and Security

Intrinsic offers advanced security solutions complemented by AI-powered analytics and comprehensive information governance. The company employs user behavior forensics to investigate patterns across users and transactions, achieving human-level review accuracy. Intrinsic's platform is designed for scalability and can be tailored to specific workflow requirements. Additionally, the company is SOC-2 compliant, ensuring high standards of security and data protection.

Trust & Safety Engineering Blog

Intrinsic maintains a Trust & Safety Engineering Blog powered by Ghost. The blog discusses various topics related to policy-aligned AI, showcasing methods for moderating text articles, images, marketplace listings, and user reports. One notable post, 'Policy-aligned AI', published on August 3, 2023, delves into real-time content moderation and includes a demo illustrating the process.

User Base and Impact

Intrinsic's products and services protect over 40 million users worldwide. The automated moderation and AI-driven features significantly reduce manual review workload, thereby increasing efficiency and security for its clients. The platform's steerable and explainable AI enhances decision-making, fostering greater trust between users and the platform.

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