Invetica
Invetica helps founders and product teams build better software through coaching, fractional CTO services, and training, focusing on sustainable and ethical innovation.
Services
Invetica offers a comprehensive suite of services designed to help founders and their product teams build better software. These services include coaching, fractional CTO services, and training. The company provides one-to-one coaching, small group sessions, and hands-on leadership in the form of a fractional or interim CTO. The services are goal-oriented, aiming to improve product development through measured inquiry and iteration. Discounted rates are available for longer-term engagements.
Approach to Software Development
Invetica employs a scientific approach to product development, focusing on measured inquiry and iteration. This methodology is rooted in agile principles, emphasizing continuous improvement and adaptability. The firm's approach includes introducing continuous improvement processes, regular retrospectives, and enhancements to developer tooling and workflows. This framework supports sustainable and ethical innovation, ensuring that development practices align with long-term goals.
Projects
Invetica has worked on a variety of projects across multiple sectors. Notable projects include developing decentralized keyless entry systems, short-form video hosting services, and big data user engagement platforms. The company has also contributed to mobile-gaming fashion startups and betting platforms. Specific accomplishments include architecting a GraphQL backend deployed on AWS, designing game mechanics to boost engagement, and creating a stream processing system for synchronizing social data across platforms.
Expertise and Training
Invetica offers hands-on expertise on a part-time basis, tailored to the needs of its clients. The company has provided Clojure training to junior team members, utilizing pair programming and code review as training methods. Additionally, Invetica has experience growing product teams rapidly, such as expanding a team from 5 to 20 members in less than a year. This growth involved implementing a lightweight, iterative approach to product development.
Leadership and Strategy
Invetica provides dedicated support from interim CTOs for extended periods, helping companies navigate through significant phases of product development. One critical initiative involved planning and executing a major rearchitecting of an early prototype to prepare for commercialisation. This strategic support ensures that products are robust and scalable, setting the stage for further iteration and long-term success.