Invisible Universe
Invisible Universe is an animation studio that develops kids and family entertainment franchises, distributing content primarily on social media platforms and amassing over 12 million followers and 2 billion views.
Animation Studio Overview
Invisible Universe is an animation studio specializing in developing kids and family entertainment franchises. The company's strategy involves internet-first distribution, focusing on social media platforms such as TikTok, Instagram, and YouTube. This approach allows Invisible Universe to reach audiences where they spend most of their time.
Social Media Reach and Engagement
Invisible Universe has amassed a significant following, with over 12 million followers across various social media platforms. The studio's content has garnered more than 2 billion views, a testament to its widespread appeal and effective distribution strategy.
Content Creation and Iterative Storytelling
Invisible Universe employs a quick-turn animation process that delivers content in under six days. The in-house studio leverages AI and proprietary software to produce content cost-effectively. This setup allows the company to adapt quickly based on audience feedback, fostering continuous engagement through iterative storytelling.
Popular Franchises
Invisible Universe currently has seven franchises, including Qai Qai, Ember, Squeaky & Roy, Lovie, and Clydeo. Qai Qai, the most popular franchise, boasts over 5 million followers and 1 billion views. Other notable franchises include Ember with 1.5 million followers and 200 million views, Squeaky & Roy with 1.2 million followers and 100 million views, Lovie with 445,000 followers, and Clydeo with 250,000 followers and 50 million views.
Intellectual Property and Expansion
Invisible Universe owns its intellectual property, which provides them with extensive opportunities for brand expansion. These expansions include ventures into film, television, publishing, games, merchandise, licensing, music, and more. The company’s approach encourages audience participation, allowing fans to actively engage and contribute to the development of its characters.
Experienced Team
The team at Invisible Universe consists of veterans from the entertainment industry and creative storytellers. This experienced group brings expertise and innovative storytelling techniques, contributing to the company's success in the competitive field of kids and family entertainment.