IRIS.TV
IRIS.TV, founded in 2013, provides video data connectivity to enhance viewing experiences and advertising outcomes through its platform that structures, connects, and activates video-level data for CTV and online video content.
Company History
IRIS.TV was founded in 2013 with the aim of enhancing video data connectivity to improve viewing experiences and advertising outcomes. Throughout the years, the company has developed a robust platform that integrates with various publishers, data partners, and advertising platforms. By focusing on video-level data, IRIS.TV has established itself as a critical player in the video ad ecosystem, ensuring privacy and data security in compliance with global privacy laws.
Services
IRIS.TV provides a range of services designed to optimize video data connectivity. These include enabling contextual and brand-safety segmentation through data enrichment, providing video-level data for targeting, measurement, verification, and planning, and offering personalized video recommendations. The company supports integrations with any CMS, video player, ad server, or ad platform, enabling publishers and advertisers to create more relevant experiences for audiences.
Products
The core product offered by IRIS.TV is a platform that structures, connects, and activates video-level data for Connected TV (CTV) and online video content. Key features include the use of IRIS_ID, a global content identifier for video-level data, and the CTV Deal Library for contextual targeting and brand safety. The platform also offers APIs and integrations for seamless data connectivity and tools to help publishers grow their CTV and online video business.
Partnerships
IRIS.TV partners with premium publishers, trusted data partners, and leading ad platforms to enhance video data connectivity. The company collaborates to ingest and normalize video metadata into a structured dataset. Through these partnerships, IRIS.TV enables contextual and brand-safety segmentation, allowing advertisers to reach their target audience with greater precision and brand safety across CTV and online video landscapes.
Technology and Integrations
IRIS.TV offers comprehensive technological solutions and direct integrations with leading media technologies and platforms. The universal content ID maximizes the value extracted from video transactions. The company provides video-level contextual and brand-safety solutions compatible with various devices, video on demand (VOD), HTTP Live Streaming (HLS), content management systems (CMS), video players, ad servers, and different video lengths. Their technology ensures privacy-first compliance with global privacy laws.