Rohan Castelino
About Rohan Castelino
Rohan Castelino serves as the Chief Marketing Officer at IRIS.TV, where he enhances viewing experiences and advertising outcomes through video-level data. He has a diverse background in marketing and business development, with previous roles at IRIS.TV and other notable companies.
Current Role at IRIS.TV
Rohan Castelino serves as the Chief Marketing Officer at IRIS.TV since 2023. In this role, he plays a key part in connecting and activating video-level data to enhance viewing experiences and improve advertising outcomes. Castelino is instrumental in promoting the IRIS_ID, a unique content identifier that aids in contextual and brand-suitability planning for advertisers. His contributions support the IRIS-enabled ecosystem, which includes premium publishers, data partners, and ad platforms.
Previous Experience at IRIS.TV
Rohan Castelino has held multiple positions at IRIS.TV prior to his current role. He worked as the Director of Marketing and Business Development in 2016 for 11 months and as Product Marketing for 5 months in 2014. Additionally, he served as the Vice President of Marketing from 2017 to 2023 for six years. His diverse roles have allowed him to develop a comprehensive understanding of the company's marketing strategies and business development initiatives.
Education and Expertise
Rohan Castelino holds a Master of Business Administration (MBA) from UCLA Anderson School of Management, where he studied Arts, Entertainment, and Media Management. He also earned a Bachelor of Science degree from Rutgers University, focusing on Materials Science Engineering and Art History. Castelino studied Mandarin at both Beijing Language and Culture University and Sinoland College, achieving certificates in the language.
Advisory Role and Other Experience
Since 2019, Rohan Castelino has served as an Advisory Board Member at The Change You Want To See. His previous professional experience includes roles at Universal Pictures and Sony Pictures Entertainment as an MBA Associate in Business Development and Digital Cinema Operations, respectively, both in 2013. He also worked as a Project Manager and Marketing Director at Super 8 Hotels (China) Co. Ltd from 2007 to 2009 and as a Reporter/Columnist at North Jersey Media Group from 2005 to 2006.