Ironwood Insights Group
Ironwood Insights Group provides research design, data collection, and analytics services, utilizing modern technologies and a variety of qualitative and quantitative methodologies.
Services
Ironwood Insights Group offers a comprehensive range of research design, data collection, and analytics reporting services. The company utilizes both qualitative and quantitative research methodologies to gather and analyze data. Their service portfolio includes online and telephone survey capabilities, in-depth interviews, and focus groups. They also provide custom data visualization dashboards to help businesses interpret their analytical results effectively.
Call Center Operations
Ironwood Insights Group operates call centers in multiple locations, including Richfield, Utah; Rexburg, Idaho; Houston, Texas; and San Jose, Costa Rica. These call centers are 100% compliant with the Telephone Consumer Protection Act (TCPA) and the Health Insurance Portability and Accountability Act (HIPAA). The infrastructure supports the seamless execution of both qualitative and quantitative research methodologies, ensuring data integrity and confidentiality.
Utilization of Modern Technologies
Ironwood Insights Group leverages modern technologies to enhance data collection and analysis. Their technology stack supports a wide range of research activities, including sophisticated online and telephone survey capabilities. The company also provides custom data visualization dashboards, which enable businesses to make data-driven decisions with ease.
Published White Papers
Ironwood Insights Group publishes white papers on various pressing topics in market research. These publications delve into areas such as the application of artificial intelligence in market research and advanced analytics techniques. These papers serve as valuable resources for industry professionals looking to stay updated on current trends and methodologies in market research.
Opinion Share Panel
Ironwood Insights Group hosts an Opinion Share Panel, which facilitates market research participation. This panel allows the company to gather consumer opinions and behaviors, providing valuable insights for their clients. It is an integral part of their qualitative research offerings, complementing traditional methods such as focus groups and in-depth interviews.