Barbara Gassaway
About Barbara Gassaway
Barbara Gassaway serves as the Vice President of Qualitative Research at Ironwood Insights Group, LLC, and has extensive experience in market research and training, holding multiple roles since the early 1990s.
Work at Ironwood Insights Group
Barbara Gassaway serves as Vice President of Qualitative Research at Ironwood Insights Group, LLC. She has held this position since 2024, contributing her extensive experience in qualitative research methodologies. Her role involves overseeing research projects and ensuring the application of best practices in qualitative research.
Current Roles in Market Research
In addition to her role at Ironwood Insights Group, Barbara Gassaway has maintained a long-standing career in market research. She has been a Trainer at RIVA Market Research & Training Institute since 2003, a President and Moderator at Observation Baltimore since 1991, and a Market Research Vendor for Eli Lilly since 2007. Additionally, she has worked as a Master Moderator and Market Researcher at The Research Group since 1991.
Education and Expertise
Barbara Gassaway studied at the University of Maryland Global Campus, focusing on Behavioral Sciences with a concentration in Marketing and Management. Her academic background supports her expertise in market research, product development, and hybrid methodologies. She also lectures on research best practices and current market trends.
Professional Recognition
Barbara Gassaway has received multiple recognitions in her field. She was identified as one of the Top 100 Minority Business Enterprises (MBEs) in Maryland and recognized by the Market Research Bulletin as one of the '20 Researchers You Need To Know.' Additionally, she was named one of 'Maryland's Top 100 Women' by The Daily Record, highlighting her influence and contributions to the industry.
Client Relationships and Reputation
Barbara Gassaway has built a strong reputation in the market research community. A loyal client has referred to her as 'the rock star of moderators,' indicating her effectiveness and reliability in her role. Her extensive experience and dedication to quality research have established her as a trusted figure among clients and peers.