Brad Larson
About Brad Larson
Brad Larson: President and CEO
Brad Larson serves as the President and CEO, leveraging his extensive 30-year career in marketing research. His leadership roles at various prominent organizations have honed his ability to drive substantial growth and success in the industry. Larson’s strategic vision and comprehensive experience in the field underpin his capacity to lead and innovate in his current role.
Brad Larson's Educational Background
Brad Larson obtained a Bachelor of Arts degree in Economics from Brigham Young University. He also earned a minor degree in Spanish. His academic background laid a strong foundation for his career in marketing research, providing him with essential analytical skills and a global perspective. His time living in Peru further enriched his cultural and professional understanding.
Marketing Research Experience of Brad Larson
With 30 years of experience in the marketing research industry, Brad Larson has a rich professional history. He began his career at a smaller research company, progressing from a part-time interviewer to the Vice President of Marketing. Larson spent 13 years at ICT Group, where he expanded the research division into a $20+ million entity. His subsequent eight-year tenure at Thoroughbred Research Group further refined his leadership capabilities.
Professional Community Involvement of Brad Larson
Brad Larson is an active member of the marketing research community. He serves on the Past Presidents Advisory Council of the Insights Association. Larson is also involved in several professional organizations, including PMRG, AMA—where he currently holds the position of Vice President of Surveys for the Phoenix chapter—AAPOR, and LIMRA. His active participation in these groups underscores his commitment to advancing the field of marketing research.