Brian Cash
About Brian Cash
Brian Cash Vice President of Research Services
Brian Cash currently holds the position of Vice President, Research Services. He leverages years of experience in the insights industry to deliver consultative and integrated solutions for clients. His approach is grounded in extensive experience on both the client and supplier sides, ensuring actionable business outcomes.
Brian Cash Education and Expertise
Brian Cash holds a BS in Marketing from Indiana University and an MBA in Marketing Management from DePaul University’s Kellstadt School of Business. His expertise spans qualitative and quantitative research, secondary research, and competitive intelligence. Additionally, he is skilled in addressing key business issues such as strategic market analyses, brand health and development, advertising/promotions development and evaluation, customer experience, and innovation and product/solution development.
Brian Cash Industry Experience
Brian Cash has extensive experience working with both B2C and B2B audiences across a variety of industries. These include consumer goods and services, retail, financial services, insurance (health, P&C), healthcare, lottery, and gaming. His ability to cater to diverse industrial segments showcases his versatile research and strategic expertise.
Brian Cash Career Background
Brian Cash has held senior management and consulting positions at various prestigious organizations. He has worked with ORC International (now Engine Insights), Research Strategy Group International, and a variety of client-side companies such as Ameritech/AT&T, Northern Trust, and RR Donnelley. His career trajectory reflects a strong foundation in both strategic and operational aspects of research services.