Pete Benton

Pete Benton

Director Of Programming @ Ironwood Insights Group

About Pete Benton

Pete Benton: Director of Programming

Pete Benton serves as the Director of Programming, bringing over 30 years of experience in market research to his role. His extensive expertise spans across multiple business sectors including Automotive, Energy, Finance, Healthcare, Hospitality, and Telecom. Benton utilizes an array of tools such as Survent/Mentor, Wincross, Excel, C-shells, PHP, and HTML to enhance the quality and efficiency of his programming efforts. His role involves complex project launches, automation, and development software, showcasing his proficiency in managing diverse and challenging programming tasks.

Pete Benton's Market Research Experience

With a robust background in market research, Pete Benton has accrued over three decades of hands-on experience. His proficiency extends to a variety of data collection methodologies including Computer-Assisted Telephone Interviewing (CATI), Short Messaging Service (SMS), Postal Mail, and Web-based surveys. Benton’s breadth of knowledge allows him to adeptly navigate and implement these methodologies to gather accurate and actionable market insights. His extensive experience across different sectors such as Automotive, Energy, Finance, Healthcare, Hospitality, and Telecom further enriches his capability to adapt to and address specific industry needs.

Technological Proficiency of Pete Benton

Pete Benton demonstrates a wide-ranging technological proficiency essential for modern market research and data analysis. His skill set includes advanced usage of tools like Survent/Mentor, Wincross, and Excel, as well as programming languages and environments such as C-shells, PHP, and HTML. Benton's technological adeptness allows him to streamline processes, automate data collection, and troubleshoot complex programming challenges, ensuring efficient and effective project outcomes. This combination of expertise ensures he remains at the forefront of technological advancements in the market research industry.

Pete Benton's Role at Chilton Research

During his tenure at Chilton Research, Pete Benton managed data collection and reporting for a dedicated telecom center located in the Midwest. His responsibilities included overseeing the execution of data collection activities and ensuring the accuracy and reliability of the reported findings. Benton's role was pivotal in maintaining the quality and integrity of the research outputs, providing critical insights for the telecom sector. This experience laid the foundation for his advanced capabilities in managing large-scale data collection and interpretation projects.

Mentorship and Team Development by Pete Benton

In his various roles, Pete Benton has consistently contributed to the mentorship and development of less experienced team members. By providing guidance, training, and support, Benton has helped cultivate a skilled workforce adept at handling the complexities of market research and programming tasks. His commitment to team development ensures a continuous transfer of knowledge and expertise, fostering an environment of learning and professional growth. This mentorship role underscores Benton's dedication to not only advancing his own skills but also uplifting the capabilities of his colleagues.

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